RoyalFlyingDoctors
Lifeoffautopilot
The RFDS, like the broader aviation sector, is experiencing a pilot shortage. And of course, these pilots are critical for providing life-saving care to those who live in regional, rural and remote communities.
The
BRIEF
Recruit 20 pilots, so the RFDS can deliver aeromedical and primary health care services across the state.
The
IDEA
When you're stuck in your routine, it's hard to remember what you found so exciting about your job. The creative platform 'Life off Autopilot' was born to remind pilots of one simple thing: what attracted them to flying in the first place. The unpredictability, exhilaration, and test of ability. An RFDS pilot could be flying into a big airport one day and landing on a highway the next. And they fly the latest aircraft and play a pivotal role in saving lives. By highlighting the lifestyle, life-affirming work, and incredible career satisfaction a pilot can have with the RFDS, we showed the stark contrast with the routine of a commercial pilot.
The
RESULTS
+698%
Pilot applications increased when compared with the same period last year, resulting in the campaign needing to be turned off 4 weeks early.
367APPLICATIONS
+400%MEDIAROI