LIBRA

The initial launch of Libra’s ‘Live liberated’ platform aimed to empower people by subverting the pressures to conform to unattainable standards of perfection. In this second campaign, Libra is taking it a step further by putting moments that are shrouded in stigma, hidden, or taboo front and centre to empower individuals to be liberated from societal pressures.

The campaign showcases a range of moments that are an everyday experience for Libra’s customers, and yet are still seen as a taboo by society. Moments such as blood-stained sheets, relieving period pain through pleasure, feeling the need to have to hide away from pain, embracing how your vulva looks, and shining a light on the complicated condition that is endometriosis.