Leapmotor
Jumpin
With over a 15-year partnership, we've collaborated with Stellantis across their catalogue of brands, including Leapmotor, Alfa Romeo, Fiat, and Jeep as their long-term creative partner. With such a diverse range of vehicles, each creative ask is different, from traditional integrated campaigns to high impact, attention grabbing activations. Here is a recent highlight.
The
BRIEF
Launch a new EV brand, with zero awareness into a market flooded with new brands that over-indexed on lower funnel marketing.
The
INSIGHT
Modern young families had been served poorly by the first wave of EVs in Australia: out of reach, too futuristic, and too functional for a nation of car lovers.
The
IDEA
Jump In: We made every day driving exciting and extraordinary, just like the feeling of driving a new Leapmotor C10. We made a spectacular leap into Australia by teaming up with Channel 7's Sunrise for a sky-high giveaway, with one winner receiving a brand-new C10 delivered via helicopter touring the NSW coastline. We followed this up with a brand awareness campaign that focused on the feeling of driving a Leapmotor, rather than any impressive specs or features.